The Airlines' Global Dilemma
by Jürgen Ringbeck, Randy Starr, and Chris Manning
The so-called legacy airline carriers — such as Delta Air Lines, British Airways, and Air France — should be well positioned to take advantage of globalization, but due to strict regulations, globalization is not an opportunity, but a grave threat. To compete with low-cost carriers and rising stars in developing regions, legacy carriers must share costs and services with their global partners, build operating models that can support their vision, and prepare for the potential of a more globalized market.
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